Choose a business journal or newspaper that are relevant, and subscribe to their email service.  Most of these services have filters that will allow you to choose the topics that interest you or your prospects/referral sources.  Automating articles to your inbox makes it easier and less time-consuming to scan them quickly and glean powerful information.  Save any that are useful or powerful to a “Reference” folder in your email. Two to three times per week, use one of the articles as a follow-up tool for a prospect or referral source.  Copy and paste the article (sometimes you can do this through forwarding) and write two or three lines about why you thought of them and send it on.  This takes less than five minutes and is a powerful way to touch your hot prospects, clients, and referral sources.

Renia Carsillo is the founder of C2B Development and the author of One Man, One Show: 21 Weeks to Profitable Self-Employment. Renia helps self-employed individuals achieve success on their own terms. Visit her online at http://www.onemanoneshow.com or http://www.C2Bdevelopment.com.